Pricing Your Property

Determining the right price for your property is the most critical step in ensuring you get the highest return on your investment in the least amount of time. MLS statistics show that the longer a home is on the market, the lower the sales price. So my job is to help you set the right price from the start, and to position your property so it stands out in the market.

The market value of your home is what buyers are willing to pay in today’s market conditions.  Our goal is to determine its market value and set the price accordingly.

DANGERS OF PRICING ABOVE MARKET VALUE:

• Your true target buyers may not see your property because its listed out of their price range.
• The buyers in the higher price point may compare your home to other homes at that price and consider it a bad value.
• It may sit on the market longer and sell for less than asking price, while you continue to pay ownership costs and can’t move on with your life.

Here’s how I’ll help you successfully price and position your property for the highest return:

• Analyze current market conditions and sales prices of comparable properties
• Discuss your goals and needs
• Advise you about ways to make your property more attractive to buyers
• Create a comprehensive marketing plan targeting the most likely buyers
• Market your property to other agents, and get their feedback on its price and presentation
• Keep you up-to-date on sales activity and market conditions

You can be assured that my experience and understanding of the marketplace will help you get the best price possible in the shortest time.

Timing the Market

A commonly asked question is, “Is there a best time to put your home on the market?” The answer is “Yes.”

The best time to market your home is exactly when you are ready.

What is important is to have a good game plan and time for preparation. When you are ready, I will be there to assist you with information that will help you get the greatest return on your investment.

I CAN HELP:

• Assess how much your home is worth.
• Provide information on how long homes in your price range have been on the market.
• Prepare your home for showings … and for selling.

Let’s talk about your personal goals and current market conditions to determine when the time is right for you.

Controlled Access

Easy access for buyers to see the interior of your home increases marketability and shortens market time. For added security, we use mobile-activated key boxes to provide access to your home. This allows:

• The ability to control times that people are allowed in.
• Only real estate agents in good standing to have access.
• The tracking of agents as they show the home.
• For me to obtain immediate feedback from agents who have shown the home.
• Security, safety and traceability offer real peace of mind.

Marketing Flyers and Signage

Selling your property means the careful orchestration of advertising, marketing and public relations. My goal is to reach precisely the right target audience through key local and national contacts.

One way to achieve this goal is to pique interest with the full-color marketing materials I use to showcase your home. Whether I am presenting your information in a postcard mailing to the neighborhood or in an informative flyer, each piece will exude quality and professionalism.

Another way is to display a Windermere yard sign, which for over four decades has become synonymous with quality listings.

What better way to tell the story of your home?

Guiding You Through the Inspection

Inspections take the mystery out of selling your home and may make it easier for prospective buyers to imagine themselves living there. By making repairs and disclosing the home’s condition to a prospective buyer before negotiations begin, you can create an atmosphere of good faith and instill confidence about your home’s condition. This, in turn, may help sell your home faster and closer to your listing price. I can help you:

• Find a reputable inspector and home repair contractors.
• Prepare for when unknown problems are discovered.
• Review inspection options.
• Negotiate fair and appropriate solutions, if necessary.

A home inspection benefits all parties involved by providing insight into the condition of the home, thereby helping to reduce the overall listing time of your property.

Septic and Well Issues

Because well and septic systems can be expensive to replace, every knowledgeable buyer will want to know the condition of the well and septic systems of a home they are considering buying. A septic and well inspection can yield useful information on the condition of these systems.

A well inspection will focus on three key items:

• Well system
• Water quantity
• Water quality

A septic inspection will focus on:

• Tanks and pipes
• Drain fields
• Systems conditions

I can help you determine if a pre-inspection is warranted prior to putting your home on the market.

Keeping You Informed

Good communication is key to a successful working relationship.
I am committed to keeping you up-to-date on the events surrounding the sale of your home. You can expect:

• Updates to keep you informed of all market activity.
• Comments and suggestions from real estate agents that tour your property.
• Information from agents working with qualified buyers.
• Feedback from potential buyers during open houses.
• Current market trends.

This will enable you to make informed, timely decisions based on the continuing flow of information.

Professional Photography

The old adage says, “A picture is worth a thousand words.’

There is a reason that some adages become old … because they are so true.

Statistically we know that 89 percent* of the people searching online for homes want to see photos, photos and more photos. In order to make the best first impression, we display only professional photography that will appeal to as many buyers as possible.

The premise is simple. Give buyers the information they want and it will prompt action.

*National Association of REALTORS’ 2016 Profile of Home Buyers and Sellers

Open Houses

One powerful way to create traffic and exposure for your home is by holding open houses.

• 50 percent of buyers report using open houses as an important information source when looking for a home.*
• Open Houses also create “buzz” in the neighborhood.
• 33 percent of buyers found yard signs to be a very useful source when searching for homes to purchase.*

This really is a case where seeing is believing.

*National Association of REALTORS’ 2016 Profile of Home Buyers and Sellers

Marketing Your Home Online

According to a national survey*, 95 percent of home buyers use the Internet to search for homes. When you’re ready to sell your home, you should expect your agent to have a plan for marketing your home online.

I will post your home on Windermere.com, and because I am a member of the Multiple Listing Service, your listing will also appear on all other major participating brokerage sites in the area. Windermere’s listings also appear on real estate search sites like Realtor.com, Trulia and Zillow, with a combined reach of nearly 200 million viewers.

Your home is your most treasured asset. Don’t miss out on this crucial opportunity to reach buyers in your community, and beyond.

*National Association of REALTORS’ 2016 Profile of Home Buyers and Sellers

Staged for Success

A well presented home will draw more attention from serious buyers and can greatly decrease the amount of time the home is on the market.

• 77% of buyers’ agents say that staging makes it easier for buyers to visualize the property as their future home
• 49% of buyers’ agents say that staging a home increases the dollar value offered
• 62% of sellers’ agents say that staging a home decreases the amount of time a home spends on the market
• 93% of agents recommend that sellers declutter their home before putting it on the market

Source: The National Association of Realtors® 2017 Profile of Home Staging